Assessment

Answer each of the ten questions then submit for your results.

First and Last Name:

Organization:

Phone:

Email:

1. More than 60 percent of my current leads have toured the community?
True False

2. More than 35 percent of my current leads have been back in a second time?
True False

3. More than 35 percent of my current leads have been back in a second time?
True False

4. Sixty percent of my current leads come from referral sources?
True False

5. I have qualified all of my leads based upon need, timing and influencer?
True False

6. I have a distinct sales plan and a separate marketing plan?
True False

7. My marketing plan is based solely on input from leads generated
I know which referral sources represent my top 5 lead sources today – by results!
True False

8. My call back strategy is always with a next step strategy in mind?
True False

9. I consider all leads qualified if they are age and income eligible?
True False

10. I have 3 great open-ended questions and always let the customer do the talking?
True False

What Should Sales & Marketing Experts be Acheiving in these Tough Times

As part of Steve Wright's presentation at the Spring NIC Program in San Diego, he and several leading experts in the industry collaborated on and collected key data on sales and marketing metrics for the assisted living, independent living and CCRC Industries.

Download Results

Referral Source

Marketing Workbook

PLEASE NOTE: The Marketing Workbook is currently not available while we make improvements. We anticipate having a new and improved workbook available by the end of 2009.

Development by Beyond The Desk