Workshops and Web Training

Referral Source Marketing: What is it going to take to succeed in today's Senior Living and Aging Services Marketplace?

Our recent workshops include the following topics:

Getting Back to Basics in the Sales Process
Selling to Seniors
Crisis Public Relations and Using PR Instead of Advertising
How to Close the Sale Through an Extraordinary Sales Plan
Using the Web as a Marketing Tool
Trends in Senior Housing
Market Feasibility: More than numbers, price, product and placement
Developing collaborations with Community-based senior programs

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What Should Sales & Marketing Experts be Acheiving in these Tough Times

As part of Steve Wright's presentation at the Spring NIC Program in San Diego, he and several leading experts in the industry collaborated on and collected key data on sales and marketing metrics for the assisted living, independent living and CCRC Industries.

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Four Reasons Why Your Feasibility Study is Flawed

Your feasibility study tells you what a 5 percent penetration rate is! Big deal. Unfortunately if that is about all it tells you then you are missing today's market dynamics. Read about what you should be looking and asking for in a market analysis.

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