Welcome
With over 25 years of experience with the senior housing industry, Wright Mature Market Services has worked with over 200 communities in the United States and Canada. We provide services in all aspects of mature market sales, senior housing sales and marketing, market analysis and marketing audits.
Wright Mature Market Services is available to come into your retirement community and help you create sales and marketing programs to effectively sell to seniors. We can audit your current database, programs and train your sales staff on what it takes to close the deal.
We also offer many different training opportunities for all levels of professionals in the senior housing and mature market industry. Our key areas of expertise are Sales and Marketing for Start-up and turnaround of underachieving senior communities, New project development, Speaking Engagements, Workshops and Strategic Planning/Repositioning. Please see the Services tab for a complete list of what we can do for you and your business.
We are singly focused on growing your market share through innovative sales
and marketing.
 Wright Mature Market Services works with a select group of professionals seeking the most experienced sales, marketing and industry advice.
Our clients include:
- Owners and Operators of Senior Living Communities
- Financial institution and Finance Partners of existing and planned communities
- New Developers and Operators of senior communities looking for a solid foundation for their sales, marketing, product development and pricing decisions.
- State and Province Associations throughout the US and Canada.
About
Stephen Wright has been involved in the sales, marketing and market research areas serving the active adult, senior housing and long-term industries industry for over 25 years. Stephen formed Wright Mature Market Services Services in 1994. He has worked on hundreds of senior housing research, design strategic marketing and sales projects throughout the United States and Canada.
Prior to forming Wright Mature Market Services Services, Mr. Wright was Vice President - Marketing and Sales for Leisure Care, Inc. for eight years. There, Wright developed marketing systems enabling one of the largest privately held senior housing companies to achieve unprecedented census growth.
Before joining Leisure Care, Mr. Wright was the National Marketing Director for The Hillhaven Corporation's Retirement Housing Division, overseeing the marketing of 29 retirement and assisted living projects throughout the United States, representing over $500 million in assets.
Stephen is an instructor for University of Washington’s Construction and Development Graduate Program in Tacoma, is on the editorial advisory board for McKnight's Long-term Care News and Retirement Success Magazine, and is a frequent contributor to many industry publications. Wright was voted one of the 100 most influential people in long-term care by McKnight’s Long-Term Care News and frequently speaks at regional and national programs on various marketing issues. |
What Should Sales & Marketing Experts be Acheiving in these Tough Times
As part of Steve Wright's presentation at the Spring NIC Program in San Diego, he and several leading experts in the industry collaborated on and collected key data on sales and marketing metrics for the assisted living, independent living and CCRC Industries.
Download Results
NIC Data Shows Occupancy Decline
- Why do you settle for sub par occupancy goals?
- Do you believe what your sales and marketing team tells you?
- If you could get a ten to one return on your investment wouldn't you?
Stop believing that you can't be 98 percent occupied. Stop looking internally for answers - when everything stays the same. It's a new day in senior housing.
WMMS has a three step solution process for you:
- We do an audit - free of charge to tell what needs to change
- We are willing to put our fees at risk if the solutions - when followed- don't produce results
- We guarantee sales results in 90 days - regardless of you situation
Read More
|
